After many years in challenging specialist and management positions in the technical environment of the media and broadcast industry, Ulf Genzel is working as an independent management and executive search consultant for companies in the media, telecommunications and IT sectors since 2010. His focus today includes topics such as recruiting, executive search and talent acquisition as well as coaching of executives and teams. As a pro bono activity Ulf Genzel is Board Member of FKTG - Fernseh- und Kinotechnische Gesellschaft e.V. (a German Association of Television and Motion Picture Engineers).

With a career in the field of broadcast IT spanning over more than 35 years, Ulf Genzel laid the foundation for his vita  as a TV engineer in the year 1987 and subsequently worked for RIAS-TV in Berlin. In 1990 he started working for the TV broadcaster SAT.1 where he has been in charge of taking the main transmission center of the TV station in Mainz into operation. In the following 10 years he held engineering and management positions in various areas, including production, broadcasting, technical planning and training. As Head of Video and Audio Technology, his team of around 50 employees has been responsible for master control of the SAT.1 programm and the production in a TV studio. At the same time, he has also been part of a team for the planning and integration of the entirely new production facility of what later became the ProSiebenSat.1 Produktion GmbH in Berlin.

In 1999, Ulf Genzel decided to found his first own company. Together with three partners, BIC4 Broadcast + IT GmbH, headquartered in Mainz, emerged as one of the most successful consulting companies in the field of broadcast IT in the following years. As managing partner of BIC4, consultant and project manager he has been responsible for major projects in the fields of telecommunications, automation, media asset management (MAM) and digital archiving.

A next important step followed in the beginning of 2007: As part of a management buy-in, Ulf Genzel became one of the shareholders of Blue Order Solutions AG in Kaiserslautern. As Chief Sales Officer he took responsibility for global sales and the marketing of the solution portfolio. At the time of the takeover, the company had been one of the world's leading providers of MAM solutions for media companies for more than a decade.

During the following three years, Blue Order doubled its headcount and revenue, and became as successful and visible that the US based Avid Corporation acquired the company in early 2010. Thus, the competences in the area of MAM solutions were bundled and the company’s own portfolio was supplemented by a market-leading solution. After the merger Ulf Genzel took over the position as Director MAM Sales at Avid. One of his core tasks has been the integration of Blue Order sales into the overall group structure. After completing this task, the way to self-employed work as a management and executive search consultant was paved.